About Us
At SANTOKU, our mission is simple: to bring you thoughtful, well-crafted life products that add comfort, ease, and quiet joy to your everyday living.
Founded in New York City by Atsushi, a Japan-born founder, SANTOKU is built on a deep appreciation for thoughtful design and enduring craftsmanship, with a special focus on makers across Japan and beyond.
Together with his team, Atsushi has traveled extensively — especially throughout Japan — visiting producers and carefully curating a collection that blends beauty, function, and authenticity.
Our selection ranges from kitchenware and tableware to luxurious towels and pajamas —essentials designed not only to serve you well but to bring a sense of quiet satisfaction to your home.
Each piece is chosen to enrich your space, elevate your daily rituals, and offer comfort that feels effortless and true.
Our name, "SANTOKU" (三徳), means "Three Benefits" — a commitment to creating value for our customers, our makers, and ourselves — a spirit of harmony that benefits everyone involved.
