UCHINO Blissful Towel

The Next-Level Softness You’ve Never Experience Before

Woven with 100-count yarn, 1/5 the thinness of standard yarn, Blissful Towel is nothing but luscious delicacy and gentle softness.

With patented weaving technology, this is UCHINO's signature item that's unmatched in functionality of any other towels offering high absorbency, durability, and minimal shedding. Highly recommended for those who prefer lighter, fluffy towels.

Unmatched Softness, Every Time

As smooth and gentle as cashmere, this towel offers an unforgettable, truly "blissful" touch. Driven by the concept of "touch it, use it, feel good," it's the result of UCHINO's extensive technical mastery and years of dedicated development. Crafted to be exceptionally kind to even the most delicate skin, it provides peace of mind for those with sensitivities. This towel comes recommended by the Japanese Dermatological Association and has received high marks from the Japan Atopic Dermatitis Patients Association.

Redefining Luxury: The Lightness Revolution

Moving beyond the traditional notion that "heavy towels equal luxury," we propose a new standard of comfort and practicality. UCHINO's unique technology creates a lightness that is, in fact, the ultimate comfort and leads to effortless daily use. These towels are "surprisingly absorbent yet light as a feather," offering a modern luxury perfectly suited for busy lives and smaller living spaces. Their air-like lightness makes them incredibly convenient for carrying, not just for bath time, but also for the gym, travel, and various other occasions.

1-second absorption, pure performance.

While many imagine a heavy towel is needed for thorough drying, the "Blissful Towel" possesses an astonishing absorbency for its weight, delicately wiping away water the instant it makes contact with your skin.

Lasts Beautifully, Wash After Wash

Delicate, yet built to last. The "Shiawase Towel" maintains its shape and softness even after repeated washes. This isn't mere luxury; it's a lasting indulgence, designed to be cherished for years. UCHINO's advanced development technology minimizes shedding and shape distortion.

Dries in a Breeze

The "Blissful Towel" dries quickly after washing, a benefit of its lightweight construction and specialized fiber design. This solves the common frustration in American homes of thick towels taking forever to dry. Wet, bulky towels are a breeding ground for bacteria and can contribute to skin troubles. The quick-drying ability of this towel ensures it stays hygienic and offers a hassle-free experience that fits seamlessly into the fast-paced modern family's routine.

Designed by a Japanese Master of Comfort

Rooted in Japanese craftsmanship and a cultural sensibility that prioritizes how things feel to the touch.